Confirmation bias

Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms one’s preexisting beliefs or hypotheses. In UX design, understanding this bias can help in creating interfaces that support users in making more informed and balanced decisions.

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Implications of this principle

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• Diverse perspectives: Present information and options from multiple perspectives to encourage comprehensive evaluation.
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• Challenge assumptions: Design interactions that encourage users to question and test their assumptions.
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• Balanced information presentation: Ensure that information is presented in a balanced manner, without leading users towards a predetermined conclusion.
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• Clear outcomes: Provide clear information about the consequences of user actions to support informed decision-making.
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• Encourage exploration: Design interfaces that encourage exploration and discovery beyond users' initial assumptions or biases.

Desired effect

Addressing confirmation bias in UX design aims to create a more objective and enlightening user experience by presenting information and options in a balanced way. This approach helps users make decisions that are more informed and less influenced by preexisting biases, leading to better outcomes and higher user satisfaction.

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Summary

Confirmation bias is a psychological phenomenon that UX designers need to carefully consider to foster more informed and less biased user interactions. By designing to counteract this bias, products can support better decision-making and a more comprehensive understanding of available options.

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