Zeigarnik effect

The Zeigarnik effect suggests that people remember uncompleted or interrupted tasks better than completed tasks. In UX design, this principle can be used to enhance engagement and motivation by keeping users invested in ongoing tasks.

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Implications of this principle

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• Progress indicators: Use progress indicators to show users how close they are to completing a task, keeping their interest alive.
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• Notifications: Implement notifications that remind users of incomplete tasks or actions needed to progress.
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• Save states: Allow users to save their progress in tasks, encouraging them to return and complete them.
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• Micro-tasks: Break down larger tasks into smaller, manageable micro-tasks to maintain engagement.
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• Reward incompleteness: Design rewards or incentives for progressing through tasks, even if they're not yet complete.

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Desired effect

Leveraging the Zeigarnik effect in UX design aims to increase user engagement and task completion rates. By keeping users mindful of incomplete tasks and providing clear paths to completion, designers can create a more compelling and motivating user experience. This approach helps in retaining user interest and encouraging return visits to the product.

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Summary

The Zeigarnik effect is a powerful psychological principle in UX design that can boost user engagement and motivation. By designing for incomplete tasks to remain salient and appealing, products can drive users towards completion and satisfaction, enhancing the overall experience.